FOCUS Wales, Trac Cymru, and Tŷ Cerdd team up for ‘Welsh Music Abroad’

A new partnership powered by FOCUS Wales, Trac Cymru, and Tŷ Cerdd, Music Centre Wales is aiming to promote and celebrate Welsh music worldwide.

The three organisations joined together earlier this year to form ‘Welsh Music Abroad’ – an ambitious plan which will see them working together to enhance their international work.

Andy Jones, FOCUS Wales co-founder, said: “Sharing our experience, knowledge, and collective networks, our aim is to create increased international opportunities for all artists and industry working within the music sector in Wales, to further their artistic development, and ultimately create more sustainable careers for those wishing to work within the sector.”

Deborah Keyser, Director of Tŷ Cerdd, said: “Supporting Welsh artists to develop their craft and meet new audiences is central to our work at Tŷ Cerdd.

“We’re committed to creating inclusive pathways to international opportunities through our close connections with global networks – and our recent collaboration with FOCUS Wales and Trac Cymru has amplified that work.

“It feels the right time to launch Welsh Music Abroad, as a strong statement that we are working together to support artists’ mobility and sustainability.”

Danny KilBride, Director Trac Cymru added: ”For three SMEs in a small country, the only way we can work effectively is in partnerships – be that with each other or with Welsh and international organisations.

“In each of our sectors we’ve built up a huge knowledgebase of how to help our emerging and established musicians and music businesses.

“It’s never about export alone. It’s always about an exchange – of values, of music and culture. Like our football team’s motto ‘gorau chwarae.”