£75m Kellogg’s investment to make Wrexham ‘largest cereal manufacturing site in Europe’

Kellanova, formerly Kellogg Company, today announced plans to invest £75m in its cereal factory on Wrexham Industrial Estate

It is the company’s largest single investment in British cereal production in over 30 years.

The factory opened in 1978 and is Kellanova’s largest Special K plant in the world. Other brands including All Bran, Bran Flakes and Fruit ’n Fibre are also produced at the site.

The production of other Kellogg’s cereal brands made in the UK – including Corn Flakes, and Crunchy Nut – will transition to Wrexham as the company winds down production at its Trafford Park factory, which is due to close in late 2026 as previously announced.

The company says that following the investment the Wrexham plant’s current annual cereal production will more than double, establishing it as the largest cereal manufacturing site in Europe, producing around 1.5 million boxes of iconic cereal brands every day.

The investment will lead to the creation of “at least 130 jobs” in Wrexham and support career development for the 350 existing staff based there as well as “creating continued employment opportunities for colleagues in its Manchester plant”. It will also fund significant upgrades to the site’s training facilities “as part of the company’s drive to provide its employees with opportunities to develop and advance their careers”.

Kellanova’s UK Managing Director, Chris Silcock, said: “This investment is a major commitment to cereal production in the UK. By bringing together the manufacturing of all our major breakfast cereals at one site in Wrexham, we can make significant leaps forward in the efficiency, quality and sustainability of our operation. It sets us up for future success and opens up new possibilities for our iconic brands to continue delighting our customers and consumers.

“This is also a huge investment in our people. We’re very pleased that we will be creating at least 130 new roles in Wrexham, as well as improving the existing facilities for our colleagues. The experience and capabilities of our skilled team at Wrexham will be crucial to the success of this transformation, which is a significant milestone in the evolution of our business.

“We look forward to making Wrexham the home of our cereal production for many generations to come.”

As well as increasing capacity, two new advanced production lines will ‘enhance the sustainability of cereal manufacturing by enabling use of artificial intelligence and machine learning technology to lower energy consumption during the production process’

They company says this will help reduce the CO2 emissions of Kellanova’s cereal production by 11% annually – they work that to be the equivalent of 600,000 trees – as part of its Better Days Promise sustainability programme. The new production technology also means that more of the raw materials, for example rice, can be used, delivering a ten-fold reduction in food waste across the supply chain.

New packaging lines will also be added, and existing production lines will be upgraded to improve the efficiency of cereal production at the factory.

They say the new lines offer increased flexibility too, allowing the company to quickly introduce new cereal formats and ingredients in future to meet evolving consumer tastes.

Nigel Williams, Wrexham Council’s Lead Member for the Economy, said “This is fantastic news, brilliant for the economy of Wrexham

“I am aware at the moment there is hundreds of millions of pounds being invested by various companies in Wrexham. This is just another example of how these large international companies have the confidence to invest in Wrexham. It is excellent – the at least 130 jobs are going to be all well paid, skilled jobs. Historically, if you look at Kellogg’s, it is one of the premier places to work in Wrexham with very good working conditions, and very well paid jobs.”

Wrexham MP Andrew Ranger said: “I am delighted to welcome Kellanova’s significant investment in their Wrexham site. This commitment not only underscores the company’s confidence in Wrexham as a great place to do business, but also promises to bring valuable job opportunities and economic growth to the area.

“Our skilled workforce is one of Wrexham’s greatest assets, and I am confident that their expertise and dedication will contribute to the success of this venture. Additionally, Kellanova’s focus on sustainable practices and environmental stewardship will help the move towards a greener future, benefiting both our economy and our environment. I look forward to a prosperous partnership and the positive impact this investment will have for Wrexham.”

Secretary of State for Wales Jo Stevens said: “Kellanova’s plans are another huge vote of confidence in the economy of north east Wales. I am delighted to see many more new jobs and major investment coming to the area so soon after Eren Holdings’ announcement at Shotton Mill.

“This government’s key mission is to grow our economy. Making the UK the destination of choice for investors is a crucial part of that plan. And this news is the latest demonstration of the huge part Wales has to play in achieving our growth mission.”

Business and Trade Secretary, Jonathan Reynolds, said: “Kellanova’s cereals are much loved by many households across the UK, so it’s great news that this investment will not only ensure their continued production in North Wales, but also create 130 local skilled jobs.

“Increasing investment is a mission at the heart of this government, and following the Shotton Mill announcement last week, this is a further stamp of approval for the Welsh economy and our plans to make Britain the investment destination of choice.”